Role
Senior Digital Designer
BBJ RANGE MAP.
Team
R&R Digital team
Client
Boeing Business Jets
Website
businessjets.boeing.com
Overview
Boeing Business Jets needed a clean, interactive map to showcase the impressive range of their aircraft models. The tool had to demonstrate flight distance capabilities while maintaining the refined look expected from a luxury aviation brand.
Challenges
How do you make raw data about flight range feel engaging, elegant, and useful for high-end clientele?
We had to:
- Present complex aviation data in a visual and digestible way
- Highlight how far each BBJ model can travel without overwhelming the user
- Ensure interaction was intuitive across all devices
- Maintain a minimalist, sophisticated look that matched the BBJ experience
Our Solution
We designed an interactive, user-driven experience where users could:
- Select a departure city: A visual map allowed users to choose major global cities as their starting point
- Toggle between aircraft models: Each jet displayed its unique range via a radial overlay
- View detailed stats: Clean overlays provided range distance, flight hours, and city-to-city reach
Visually, the design embraced subtle gradients, dark UI themes, and simplified aviation map aesthetics to create a high-end, modern feel.
Visual Highlights
- Custom map interface with subtle BBJ branding
- Aircraft range visualized with soft gradient arcs for clarity
- Toggle component to switch between aircraft models
- Responsive and performant layout for web and tablet
Results
- Provided sales teams with a powerful visual aid during presentations
- Simplified a previously data-heavy conversation into a clear, self-guided tool
- Helped position Boeing as both technologically advanced and customer-focused in the luxury market
