Boeing Business Jets needed a clean, interactive map to showcase the impressive range of their aircraft models. The tool had to demonstrate flight distance capabilities while maintaining the refined look expected from a luxury aviation brand.
businessjets.boeing.com
BOEING BUSINESS JETS RANGE MAP
Role
Senior Digital Designer
Services
Brand Identity
Development
Challenges
How do you make raw data about flight range feel engaging, elegant, and useful for high-end clientele?
- Present complex aviation data in a visual and digestible way
- Highlight how far each BBJ model can travel without overwhelming the user
- Ensure interaction was intuitive across all devices
- Maintain a minimalist, sophisticated look that matched the BBJ experience
Solution
Design an interactive, user-driven experience where users could:
- Select a departure city: A visual map allowed users to choose major global cities as their starting point
- Toggle between aircraft models: Each jet displayed its unique range via a radial overlay
- View detailed stats: Clean overlays provided range distance, flight hours, and city-to-city reach
Visually, the design embraced subtle gradients, dark UI themes, and simplified aviation map aesthetics to create a high-end, modern feel.
Results
- Provided sales teams with a powerful visual aid during presentations
- Simplified a previously data-heavy conversation into a clear, self-guided tool
- Helped position Boeing as both technologically advanced and customer-focused in the luxury market
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