Overview

As the Digital Designer for the Live Boricua campaign, I was responsible for creating a range of digital assets that brought the brand’s vibrant energy to life online. My contributions included email development, ensuring visually engaging and responsive layouts, as well as designing static and animated HTML5 ads that captured the essence of Puerto Rico’s culture and spirit. These digital components played a crucial role in extending the campaign’s reach, maintaining brand consistency, and engaging audiences across various platforms.