Role
Senior Digital Designer
BBJ SELECT CONFIGURATOR.
Team
R&R Digital team
Client
Boeing Business Jets
Website
businessjets.boeing.com/select/#select-configurator
Overview
Boeing Business Jets (BBJ) wanted to elevate their sales experience by offering potential buyers a way to visually configure their own private jet online. The challenge? Designing an intuitive digital tool that simplifies highly technical customization options while maintaining the premium feel of the brand.
Challenges
Private jets come with extensive customization—from floorplans and color palettes to lighting configurations and luxury materials. Our goal was to make this process feel effortless, not overwhelming.
We needed to:
- Simplify complex options into digestible steps
- Make the experience visually stunning and intuitive
- Ensure it felt exclusive, personal, and on-brand for BBJ
Our Solution
We created a guided, modular interface that walked users through each aspect of the jet’s customization. The experience was built around a step-by-step configurator that featured:
- Interactive previews: Real-time visual changes based on user selections
- Clear segmentation: Breaking the process into focused categories (Floorplan, Interior, Lighting)
- Luxury-focused UI: Minimal, elegant layouts with high-end textures and finishes
- Tooltips & accessibility: Subtle help cues to explain advanced technical options without clutter
Visual Highlights
- Floorplan selector with smooth transitions
- Color palette and material picker with texture previews
- Ambient lighting customization panel
- Mobile and desktop responsiveness to accommodate any sales scenario
Results
- Helped streamline the early sales conversations by offering a hands-on visual tool
- Created a more engaging experience for high-net-worth individuals
- Positioned BBJ as a leader in digital innovation within private aviation
